Show prospects what your platform changes, not what it does

Sales cycles stall when prospects can't see what changes for them, and a partner network can only sell what it understands. A configured simulation puts your platform inside a working business, so sellers, partners and prospects make decisions with it and see the results across availability, costs and customer satisfaction. Sellers and partners come away with examples they can use with customers, and prospects with a value case they've built themselves..

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[Reality]

What vendors are working against

Three things a demo and a deck can't do.

Adoption that stalls after launch

You've invested in a new platform or way of working, but adoption plateaus. People attend the training, pass the assessments, and then go back to doing things the way they always have. Knowing about a change and actually changing behaviour are two different things.

Resistance that briefings and presentations won't fix

People resist change they don't understand. When the rationale for transformation comes through slides and briefings, it's easy to dismiss or deprioritise. Being told why something matters isn't the same as understanding why it matters.

Scale and consistency across the organisation

Reaching every team that needs to understand the change, across departments and regions, with a consistent message and a consistent quality of experience, is a significant logistical challenge using traditional approaches.

[Process]

What a configured simulation does

SXP works with you to build your platform capabilities into the simulation, often around a real customer scenario, so participants work with something recognisable. They run a business, making decisions about technology, processes and resources, and see how your capabilities affect business performance. They also see what happens when they choose differently.

Each simulation is configured to your platform, using your terminology, your messaging and your capability progression. As the product changes, the simulation can be updated to match. The same configured simulation runs with prospects, at events or in workshops, so they work through the value question themselves rather than being talked through it.

[Audience]

Use cases

Run the new system before go-live. Teams experience workflows, dependencies, and decision points firsthand.

Product and capability launches

When you release new functionality, a simulation update gives your entire ecosystem, from sales teams to partners to prospects, a fast, consistent way to understand what's changed and how it benefits their business.

Customer expansion and renewal

Simulations can demonstrate the value of capabilities your existing customers haven't yet adopted. Rather than telling customers what else your platform can do, they experience it in context, supporting expansion and renewal conversations.

Prospect engagement and pipeline acceleration

Use simulations directly with prospects at marketing events, conferences, and dedicated workshops. Rather than hearing about your platform's value through slides and demos, prospects experience it first-hand. This compresses evaluation timelines and differentiates you from competitors who are still relying on traditional sales approaches.

Sales team development

Move your sales teams from feature-led presentations to value-led conversations. The simulation builds an understanding of how technology decisions affect business performance, so your people can engage with prospects on business terms rather than product terms.

Partner training and education

Give your partner network a practical understanding of your platform's business value. Partners who complete the simulation can articulate outcomes rather than features, making them more effective in customer conversations and better positioned against competitors.

[Process]

What working with SXP looks like

The starting point is understanding your platform, which capabilities matter commercially, and who needs to be able to talk about them. SXP configures a simulation around those capabilities, usually built on a real customer scenario, using your terminology and your messaging. SXP trains your own people to run sessions, or delivers them for you at events and workshops. Most vendor relationships are long-term, with the simulation updated as new capabilities are released.

[Benefits]

What to expect

Every session is scoped before you start (length, how much time it compresses and how it's delivered), so there are no surprises for your team or your customer.

90 mins to 4 hours

Typical session length

Years into hours

A full transformation in a single session

Virtual or in-person

Run however suits your organisation or partners

“SXP understood what we needed from the very beginning. They were extremely flexible, because timing was extremely tight. They are subject matter experts. They know what they are talking about.”

Raúl Álvarez 2

VP Sales - BMC Helix

Explore simulation

Ready to talk?

Tell us what you're working on and we'll discuss whether a simulation would help. Email or a call, whichever suits you.