About SXP
Who we are and how we work
What we do
SXP has designed and developed its Digital Simulation Platform, a proprietary platform for running business simulations that let teams experience the value of a product, capability or change before they commit to it, rather than being told about it.
On top of this platform, SXP builds a number of simulations, from core simulations covering IT operations, ITSM transformation and DevOps transformation to versions configured for a specific technology vendor's platform, an enterprise transformation programme or an education provider's brand.
Technology vendors use configured simulations to give sellers and partners the confidence to position their platform, to engage prospects at events and in direct customer opportunities, and to drive adoption and renewal with existing customers.
Enterprises use them to align executive teams, delivery leads and end users before a change programme begins, reducing the risk of adoption stalling once the programme is underway.
Education providers license core simulations to enhance their existing programmes, white-label them or have them configured around a corporate client's own situation, turning theory into something delegates have demonstrated, not just studied.
Where we came from
SXP was founded in 2019 by Jason and Henry, who have worked together in the business simulation industry since 2001 with some of the world's largest technology companies and enterprise IT organisations.
Across that time, they've seen the same pattern repeat: transformations failing or stalling at huge cost because people don't change how they work, or believe in the value of a new platform or way of working, simply because they've been told to. People change when they experience the consequences of a decision for themselves, and failing to recognise this is a huge risk to the outcomes enterprises want from change.
The same issue affects technology sellers, who need to connect their own experience to the challenges their clients face and what their products solve. That need has only grown as technology has moved faster and become harder to keep pace with. Jason and Henry founded SXP to build that first-hand experience into a product, connecting IT decisions directly to the business performance they drive.
The ambition from the start was to build a proprietary Digital Simulation Platform rather than limit SXP to in-room delivery, so that a virtual session could be as effective as being in the room. That plan was accelerated by global events and the rapid move to virtual workshops, where engagement is much harder to achieve.
How we work
SXP works with clients through licensing, partnership and direct delivery. Most relationships are long-term, with the same simulation running and evolving for years across sales enablement, training programmes and transformation work.
The founders
Jason McClay
Jason has spent over twenty years in the development and delivery of simulation-based learning, beginning as a facilitator and working through operations and product leadership at G2G3. He was part of the management team that delivered the organic growth and eventual sale of G2G3 to Capita. His leadership style is direct and collaborative, with a strong belief that teams perform best when every member is expected to contribute to the outcome.
Henry Strouts
Henry's background spans business development, organisational transformation, and the human dimensions of change. At G2G3 he built and led the commercial relationships that took simulation products to global enterprise clients. He is an Ambassador for the DevOps Institute, reflecting a long-standing involvement in the DevOps and service management community that runs alongside his work at SXP.
Ready to talk?
Tell us what you're working on and we'll discuss whether a simulation would help. Email or a call, whichever suits you.